Fake news and Russian propaganda are unfortunately the most successful things in the alternative media. They are also the biggest liability and this can lead to internet media getting sued out of existence and subjected to all kinds of harrassment. If there is no more easy money to be made, if the risk gets high and truthers get kicked off Facebook and Youtube, most of the alternative media is going to crumble. Audiences and media creators must use the right strategy before it is too late.